Programmatic Marketing

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  MarTech

  IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House

  In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.

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  Agencies

  Clorox CMO: Programmatic Media Has Enormous Potential

  Clorox is putting about 50% of its entire digital media budget toward programmatic marketing this year. Hear from Clorox CMO Eric Reynolds.