Privacy Legislation

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  Digital

  8 Ways to Navigate the Privacy-Personalization Paradox in Marketing

  As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it comes to balancing privacy and personalization.

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  Data & Analytics

  Six Ways Marketers Can Approach CPRA Compliance

  Six ways to prepare for the impact that CPRA will potentially have upon your business.

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  Data & Analytics

  On Consumer Privacy Legislation: How the CDPA and CPRA Differ

  A look at how the CDPA and CPRA differ–and what’s covered under each law.

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  Digital

  Preparing for a Post-Cookie World: Five Considerations for Marketers

  Five ways marketers can prepare for the demise of third-party cookies.

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  Data & Analytics

  Data Privacy Legislation in a Biden Administration

  Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.