Predictive Analytics

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  AI

  Survey: CMOs Are Using AI for Predictive Analytics, Video and Overall Growth

  Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And use cases are becoming more sophisticated.

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  Data & Analytics

  Transforming Customer Experience with Data: 5 Tips

  Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
  but why haven’t more brands achieved these heady heights?