Marketing Funnel

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  Acquisition

  AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel

  Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.

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  Acquisition

  Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales

  Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.