GDPR
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Digital
Consumer Privacy: Five Things Marketers Need to Know About CCPA
Steps marketers should take in order to comply with California’s consumer privacy regulation.
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ROI | Metrics
Twitter Reveals User Security Data Was Accessible by Advertisers
Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may
have been able to access users’ email addresses or phone numbers. -
Facts & Figures
GDPR: 3 Tips for Compliance
With legislation similar to GDPR passed in California, Brazil and Japan, giving
customers a voice in how their data is used is a worldwide priority. -
Data & Analytics
Identifying Affinities in Second-Party Data
Marketing in a GDPR-compliant world quickly becomes a
choice between performance or scale. Or does it? -
Facts & Figures
GDPR One Year In: How Are Marketers Doing?
Other than a lot more privacy pop-up notices for consumers,
what impact has GDPR really had since it went into effect last May? -
Email
Why GDPR Can Improve Your Email ROI
Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.
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Facts & Figures
How to Make GDPR Work for Marketing Teams
The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here’s what marketers need to know to weather the changes.
