Games
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Agencies
Diet Pepsi Dangles Lifetime Super Bowl Tickets
Diet Pepsi, the official soft drink of the National Football League, is dangling Super Bowl tickets for life in a sweepstakes tied to a fantasy football game. Players can enter the NFL Rookie Challenge: The Ultimate Fantasy Football Game at …
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Agencies
CBS Drives Tune-In With 43 MM Valpak Mailings, Sweeps
CBS Networks is boosting its Monday primetime comedy line-up with A 43 million-piece mailing, Internet-streaming video and a sweepstakes. The outer envelope of the Valpak mailing directs viewers to tune-in Monday nights on CBS featuring images …
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Agencies
Dairy Queen Garners 553,000 in First Online Fan Club
Five months since the launch of its new online loyalty club, the Blizzard Fan Club, Dairy Queen is going strong and is increasing its database of faithful customers by the thousands. Since mid-April when Dairy Queen launched it first online fan club, …
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Agencies
TV Guide Counts Down New Look Via Sweeps
TV Guide is giving itself a whole new look and fans a chance to celebrate with an online sweepstakes that awards a chance to visit TV show sets and meet some of the top stars. Starting Oct. 17, TV Guide is switching from its digest format to a full …
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Agencies
MasterCard Sweeps Gives Tailgaters Priceless Experience
Leveraging its sponsorship of 25 teams in the National Football League, MasterCard International yesterday launched a sweepstakes that gives 30 lucky fans the tailgate party of a lifetime. Winners of the Priceless Game Day Experience will host nine of …
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Agencies
CBS Places Chevy Impala Logos in Primetime Line-Up
In a spin on product placement, CBS is using a new form of technology to feature the Chevrolet Impala logo in five primetime shows this month, and is supporting the effort with a car give-away each night of the promotion. Starting Sept. 19, the …
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Agencies
AOL Launches New Online Reality Show
American Online is searching for the next music superstar via a new online reality show, The Biz, that lets contestants compete for a chance to run a record label. AOL is teaming up with Warner Music Group to launch the new show at Thebiz.com. Starting …
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Agencies
PetSmart Spells Out Service
Retailer PetSmart is touting a slight name change with an online game breaking this week, and a TV and print ad campaign. The effort centers on a small spelling change from PETsMART (emphasis on “mart”) to PetSmart (emphasis on “smart”). The PetSmart …
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Agencies
National Geographic Brings Africa to Consumers Via Exhibit
National Geographic Magazine is bringing its pages to life through a five-day exhibit this week at Grand Central Station’s Vanderbilt Hall, showcasing the magazine’s single-topic September issue on Africa. The exhibit, Experience Africa, kicks off today …
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Agencies
VH1, Starbucks Launch Hip Hop Honors Sweeps
To build buzz over its upcoming hip-hop award show, VH1 is teaming up with Magic Johnson Starbucks nationwide to launch a sweepstakes that will send one lucky winner to the 2006 VH1 Hip Hop Honors. Consumers can enter the VH1 Hip Hop Sweepstakes by …