Games
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Agencies
Paramount Pictures Boosts Impossible III via Interactive Scavenger Hunt
Paramount Pictures is building buzz around the latest installment of the Mission: Impossible franchise with an online scavenger hunt that gives fans clues to story lines in the film.
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Agencies
Play-Doh Celebrates 50 Years with Birth-Doh Sweeps
Hasbro’s iconic Play-Doh brand is celebrating 50 years with a yearlong “birth-doh” party, dangling a chance for consumers to win $50,000 through an instant-win promotion.
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Agencies
Sprint Rewards Customers with NFL Draft Prize
Using text messaging could land one Sprint customer in front of 2004 Heisman Trophy winner Matt Leinart at the 2006 NFL Draft.
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Agencies
Black Eyed Peas Customized Civic is Honda’s Prize
Honda Civic is giving consumers a chance to drive away with a Black Eyed Peas customized and autographed Civic Hybrid.
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Agencies
Curious George Game Gets Multi-Million Dollar Boost
Namco Bandai Games America, Inc. is rolling out a multi-million dollar marketing and promotional campaign with a host of partners to generate buzz around its new video game Curious George, which hits stores today.
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Agencies
Home Depot Dangles Chance to Train with Olympian
Home Depot is giving one consumer a chance to train with one of 33 Olympians who work for the company.
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Agencies
Build-A-Bear Searches for Huggable Heroes
Retailer Build-A-Bear Workshop is on the hunt for a few good heroes—children who demonstrate extraordinary service to their local communities.
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Agencies
All the World’s a Sunny Day: Kodak
Eastman Kodak Co. knows the importance of capturing memories—especially at historic events.
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Agencies
Kleenex Taps Olympics Sponsorship for Games
Kleenex is airing its first-ever Olympics-themed TV spot, part of a multi-pronged campaign that includes an instant-win game and a separate online contest.
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Agencies
Quiznos, Ellen Make American Dream a Reality
Quiznos Sub is teaming up with talk show host and comedienne Ellen DeGeneres to give fans a chance to live the American dream of owning their own business.