Games
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Agencies
Upper Deck Taps Kids in First Reward Program
The Upper Deck Co., a trading card company, has launched its first rewards program for kids. The program gives kids points for cards purchased in the company’s Major League Baseball line of products.
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Agencies
Boston Market Debuts Video Contest
Boston Market knows that its customers’ time is very valuable, so, in exchange for a shot at a trip to Hollywood, it is giving them a chance to tell what they would do with an extra hour in a day.
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Agencies
Taco Bell Searches for ‘El Presidente’
Taco Bell is giving consumers a chance to earn the coveted title of “El Presidente” under a new promotion that gives away 1 million pesos and a trip to the QSR’s headquarters on a corporate jet.
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Agencies
CitiFinancial Revs Up Mustang for Sweeps Prize
CitiFinancial, Inc. is driving its NASCAR Bush Series sponsorship of the No. 90 Citifinancial Ford with a sweeps that will give one consumer the keys to a 2006 Ford Mustang.
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Agencies
State Farm Revs Up Business with Cars
Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney’s/Pixar’s upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site.
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Agencies
Claritin Sweeps Scores with Soccer Teams
One local soccer team will score a chance to win a private coaching session with a U.S. Men’s National Soccer Team member Landon Donovan under a new sweepstakes from Claritin-maker Schering-Plough Corp.
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Agencies
Dreyers Concocts Kids’ Recipe Contest
Nestlé Ice Cream is running its kids’ recipe contest again, dangling a grand-prize trip to its headquarters as “flavorologist” for a day.
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Agencies
McDonald’s Tulsa Market Goes Mobile
Tulsa-area McDonald’s restaurants are launching an interactive promotion targeting cell phone owners with a mobile scavenger hunt and electronic coupon offer.
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Agencies
Arby’s Fuels Apprentice Tie-in With Sweeps
Arby’s is boosting its recent sponsorship of The Apprentice with an online sweepstakes and an interactive Web site tied to its new Chicken Naturals product line.
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Agencies
Airlines Loyalty Programs’ Mark Silver Anniversary Via Sweeps
Two major airline carriers are celebrating 25 years in the loyalty business with two separate sweepstakes that give away new Saturn roadsters and millions of frequent flyer miles.