Games
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Agencies
Cotton Inc. Launches Dirty Laundry Tour
Cotton Inc. is giving college students a chance to turn in their denim for a good cause.
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Agencies
McDonald’s Dangles $5 Million in Latest Monopoly Promotion
McDonald’s Corp. today is launching its biggest Monopoly game to date, dangling its first-ever $5 million grand prize and a host of other prizes from sponsors Best Buy and American Express.
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Agencies
Shell Fills Up on Promos to Rebrand Stations
There is increasing visibility of the red and yellow Shell logo in the Detroit area as the gasoline supplier pumps up a gas station rebranding campaign via customer appreciation events, giveaways and a sweepstakes.
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Agencies
Babies “R” Us Readies New Year’s Sweeps
Toys “R” Us’ baby banner is signing up expectant moms for a New Year’s sweepstakes dangling a $25,000 grand prize.
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Agencies
Kohl’s, Sara Lee Team Up for Flushed Away AOL Game
Kohl’s and packaged goods company Sara Lee are teaming up to launch an online game around the upcoming animated film Flushed Away on AOL.
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Agencies
Consumers ‘Hold On’ to Win Chevy Endurance Contest
At this very moment, consumers are holding on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tests consumers to see who can hold on to the car the longest to win it.
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Agencies
Buena Vista Boosts Tune-In Via 45 Million Valpak Mailings, Sweeps
Buena Vista Television is hyping up its TV show According to Jim with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win $25,000.
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Agencies
Pity the Roaches: Six Flags Dare Bugs PETA
Six Flags is moving ahead with its Halloween-themed cockroach-eating promotion, saying the stunt is intended as good fun, despite a call from an international animal activist group to cancel it.
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Agencies
Butterfinger Points Out Video Contest
Nestlé USA taps YouTube for a Butterfinger contest dangling a grand-prize Ultimate Mobile Movie Studio package.
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Agencies
Campbell Soup, Super Suppers Dish Up Sweeps
Campbell Soup Co. stars in an October sweepstakes with meal-assembly service Super Suppers.