Buena Vista Boosts Tune-In Via 45 Million Valpak Mailings, Sweeps
Buena Vista Television is hyping up its TV show According to Jim with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win $25,000.
Valpak is branding its outer envelopes with tune-in information about the show and its weeknight offering on local stations. To drive viewership, Valpak and Buena is sending consumers in New York, Los Angeles, Chicago, Philadelphia and Boston Valpak mailings with a lucky number. Winning numbers will be announced during the show’s telecast, Nov. 6-17. One grand-prize winner gets $25,000; nine first-prize winners will receive a Sony 19″ LCD flat panel color TV.
Consumers who do not receive a number can visit WatchJim.tv or ValPak.com to obtain one. The sweepstakes will also be featured in the show, telling viewers to watch the mail for their Valpak envelope. The promotion marks the first between Largo, FL-based Valpak and Buena Vista Television.
Visitors to the WatchJim.TV microsite can watch great moments from the show, take a video quiz and read cast biographies. Consumers can also find tour information on the Sacred Hearts, the House of Blues band actor Jim Belushi joined seven years ago.
According to Jim premiered in national syndication on Sept. 18 and stars Belushi and Courtney Thorne-Smith. The show is entering its sixth season on ABC.
The sweepstakes ends Nov. 17. Internet materials and TV spots support. Valpak and Buena Vista Television handles in-house.
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