Games

• Agencies

  Benz Puts its Sedans in Saks for Breast Cancer Awareness

  Mercedes-Benz-USA, LLC has planted several of its sedans in Saks Fifth Avenue stores nationwide and is promoting a sweepstakes as part of an initiative to raise support for breast cancer awareness month.

• Agencies

  GSN Kicks off Cause-Marketing Vocab Championship

  GSN is launching its first-ever nationwide vocabulary competition with a cause-marketing overlay, awarding one student the top prize of $40,000.

• Agencies

  Cartoon Network Salutes Hispanic Heritage Month Via Cartoon Contest

  Cartoon Network has teamed up with the Boys & Girls Club of America (BGCA) to expand the organization’s Latino outreach initiative via a contest that lets kids make their own animated cartoons.

• Agencies

  Little Debbie Offers Prizes in Exchange for Ad Viewing

  Little Debbie, in a marketing partnership with NASCAR, is giving out prizes to consumers who watch its online commercial and correctly answer a question.

• Agencies

  Ice Cream and Flower Brands Pair for Ultimate Birthday Party

  In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps.

• Agencies

  Johnny Rockets Expands Music Campaign

  Restaurant chain Johnny Rockets is building off its musical roots with a new campaign meant to revive music fans’ love of rock n’ roll classics via online playlists, giveaway and contests.

• Agencies

  Coke, Adidas, KFC and Others Pair with NBA Europe Live

  The National Basketball Association (NBA) has scored marketing partnerships with Microsoft, The Coca-Cola Co., Adidas, KFC, Toyota and others to activate promotions as part of the league’s European exhibition games.

• Agencies

  I’M Wines Builds Sales with Search for Diamonds

  I’M Wines of Napa Valley has hidden four symbols of a diamond on the corks of its vintages in an effort to build sales and brand exposure.

• Agencies

  Hannity, GM Sweeps Draws Fire

  A GM sweepstakes that has garnered 45,000 entries so far has come under fire for its ties to syndicated radio talk show host Sean Hannity.

• Agencies

  Coors Signs Sponsorship Deal with New Orleans Saints

  Coors Brewing Co. has once again expanded its involvement with the National Football League by signing a two-year sponsorship deal with The New Orleans Saints as the team returns to the The Big Easy for its first football season since Hurricane Katrina.