Cartoon Network Salutes Hispanic Heritage Month Via Cartoon Contest
Cartoon Network has teamed up with the Boys & Girls Club of America (BGCA) to expand the organization’s Latino outreach initiative via a contest that lets kids make their own animated cartoons.
Through Cartoon Network’s Animate Your World Web-based application, kids can design their own animated short using Latino themes, customs, holidays and historical figures. Kids can import original artwork and drawings and photos and add special effects.
Cartoon Network is donating $50,000 toward the contest. Each participating Club will distribute a $50 Circuit City gift card for the top winner and two $25 gift cards for the second-place and third-place winners.
The first 500 participating clubs that request Cartoon Network’s Hispanic Heritage Month package and agree to host the contest will receive a promotional poster and award certificates for contest entries. So far, more than 300 clubs have signed up for the promotion, Lee Blevins, Cartoon Network’s director of community relations, said.
“With the Latino population the fastest-growing and youngest minority in the U.S., BGCA wanted to identify new strategies they could employ on a national basis to attract more Latino Club members across the country,” said Dennis Adamovich, senior VP-marketing for Cartoon Network, in a statement.
The campaign, which launched last month, is designed to increase Latino attendance at the nearly 4,000 Boys & Girls Clubs of America nationwide. Hispanic Heritage Month runs Sept. 15 through October 165, however, Cartoon Network has expanded the campaign through the end of October, Blevins said.
Signage supports. Cartoon Network handles in-house.
