Games
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Agencies
Adidas Touts ‘5ive’ NBA Players for Sneaker Debuts
Adidas is out with a marketing push to create buzz around the launch of signature sneakers for five National Basketball Association (NBA) players, while stressing the importance of teamwork over individual athleticism.
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Agencies
More than 24,000 Sign Up for Ask Dr. Z Sweeps
In just under three weeks, Chrysler’s Ask Dr. Z Dream Car Sweepstakes drove more than 24,000 consumers to enter its online promotion, which awarded Chrysler vehicles to nine winners.
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Agencies
Disney, Rand McNally Team Up for Family Guide
Walt Disney Parks and Resorts and Rand McNally & Co. have teamed up to launch a co-branded guide and atlas with a sweepstakes overlay dangling a chance to win a Disney vacation.
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Agencies
CVS Pays $152,000 for Violating NY Sweeps Settlement
CVS has agreed to pay $152,000 in civil penalties after it violated a previous settlement agreement with New York State related to sweepstakes offers.
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Agencies
Kashi Passes Cardboard Challenge
It was a close call, but Kashi Co. head food developer Jeff Grogg can forgo adding cardboard boxes to his diet.
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Agencies
HarperCollins, FanLib Launch Online Writing Contest
HarperCollins and social media company FanLib have teamed up to launch an online writing contest that dangles a chance to publish one’s work as an e-book.
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Agencies
Polaris Chief Challenges Competitor CEOs to ATV Race
Polaris CEO Tom Tiller is challenging his competitors to a duel in a promotion that touts Polaris’ all-terrain vehicles as the toughest ATVs on the market.
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Agencies
Pepsi and DUB Magazine Throw Online Auto Show
Pepsi has partnered with automotive lifestyle brand DUB and its annual custom auto show in an online contest that lets consumers post their own tricked-out autos to a microsite for a chance to win prizes.
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Agencies
Warner Bros. Rolls Out Scooby-Doo Halloween Sweeps
Scooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000.
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Agencies
Students Keep Chevys at Hand in Contest
To create buzz among college students for its new Aveo, Chevy is kicking off a competition at universities where students have to stay in continuous contact with the car and persuade their peers to vote for them so they can win the car.