fraud

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  Shopper/Retail

  How Boll & Branch Spotted Scammers Attempting Generative AI Fraud

  CEO and Founder Scott Tannen shares how the Boll & Branch customer service team discovered an AI generated photo of damaged sheets in an attempt to get a free product.

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  Agencies

  The Rising Risk of Affiliate Call Fraud

  Performance marketing tactics like pay-per-call (PPC) are becoming more and more popular for lead gen marketers. Unfortunately, that means that PPC fraud is becoming more prevalent as well.