Fortnite

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  Digital & Technology

  Beyond the One-Off: How Brands Are Playing the Long Game in Virtual Worlds

  Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign. 

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  Your Kids Aren’t the Only Ones on Fortnite—Brands are There Too

  Brands like Wendy’s are playing to win with esports and Fortnight, staging events within the community to connect with gamers.