Experiential

• Agencies

  Fenway Sports Plots Verizon Wireless Campus Tour

  Fenway Sports Group is the guiding force for the third annual Verizon Wireless Campus Tour, hitting northeast college campuses in a concert series to plug the telco’s wireless service

• Agencies

  Konica Minolta Grabs Gator Bowl Title Sponsorship

  Konica Minolta USA struck a three-year deal to take the title sponsorship of the Gator Bowl through 2010.

• Agencies

  Gap Rolls Out Kids Casting Call for Models

  Gap is back with a new search to find new baby and kid models for its brand.

• Agencies

  Shopping Habits

  Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the

• Agencies

  Retail Goes Feng Shui

  Have you been having an easier time these days finding your favorite brand on a supermarket shelf? Now there’s empirical evidence that an uncluttered

• Agencies

  Life Lessons

  There’s no substitute for hands-on experience. That’s why Panasonic North America is rolling out a small convoy of demo trucks full of high-definition

• Agencies

  15 and Fabulous

  It was not that long ago that five superheroes took over television programming and the toy aisle. The Power Rangers, who turn 15 this year, were born

• Agencies

  Dr Pepper Builds Share Among Hispanics

  Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products.

• Agencies

  Toys “R “Us Opens Pop-Up Shop

  Toys R Us is opening a temporary location in New York City targeting holiday shoppers

• Agencies

  Big Apple Impressions

  nobody looks exactly like maria sharapova, but look-alikes of the lanky Russian tennis star apparently are close enough to pique the interest of Big Apple