Experiential

• Agencies

  Werewolves Hit New York City to Plug ABC Halloween Programming

  Werewolves will soon be invading New York. It’s not the making of a new horror movie, but part of an ABC Family stunt to promote the network’s annual Halloween programming event.

• Agencies

  Sunny Delight Dips into Bottled Water

  Sunny Delight beverages will enter the bottled water business by purchasing Fruit20 Water from Kraft Foods Inc., the companies said.

• Agencies

  CVS Launches $25 Million Campaign with Online Community

  CVS/pharmacy is out with a $25 million dollar campaign honoring women’s roles as nurturers and caregivers, and is letting them share their personal stories via on an online community for a chance to win $25,000.

• Agencies

  NBA Partners Push China Games Exhibitions

  The National Basketball Association has lined up a roster of marketing partners to drive interest in its upcoming trio of exhibition games in China.

• Agencies

  NHL, Reebok Create Glitzy Midtown Manhattan Store

  The National Hockey League and Reebok have collaborated on an apparel store in midtown Manhattan with a dazzling display of video screens and designer t-shirts where shoppers can also relax over a double mocha latte.

• Agencies

  Farmers Insurance Focuses On Latinos, Vietnamese

  Farmers Insurance is building its profile with U.S. ethnic communities, currently sponsoring a major Latino film festival and a traveling Smithsonian exhibition about Vietnamese communities.

• Agencies

  TBS Hypes MLB Playoff with Door Hangers

  TBS is flagging its inaugural year of Major League Baseball playoff coverage with hotel door hangers and giant-sized bobbleheads.

• Agencies

  Hostess Instant Win Game Ties to ‘Transformers’ DVD

  Hostess has launched an instant-win game offering a host of prizes tied to the upcoming release of “Transformers” on DVD.

• Agencies

  Delta Brings Experiential Lounge to New York City

  Delta Air Lines is bringing its in-flight experience to the streets of New York City with a temporary lounge.

• Agencies

  Bioré Sponsors Brandi Carlile Tour

  Bioré Skincare has crafted a campaign around the tour of an emerging artist, tying the brand’s message to the refreshing discovery of unsullied song.