Experiential

• Agencies

  Retail Clinics Host Sampling Effort

  People who visit their local retail health clinic may walk away with more than just wellness advice, but free samples, too.

• Agencies

  Meow Mix Acatemy Attracts 50,000

  Meow Mix is wrapping up an 11-city tour this week that gets people to think and play like their pet cat.

• Agencies

  Fox Soccer Channel Commemorates Coverage with Party

  Fox Soccer Channel is throwing a party to pump up its first decade of covering the world’s most popular sport.

• Agencies

  Ocean Spray Explores the Bog-osphere

  Only two-thirds of Americans know what a cranberry bog is, according to Ocean Spray research. Equally few know how cranberries are harvested. And heaven knows how many think the berries grow naturally in that ridged, tin-can shape.

• Agencies

  Shell Pushes NASCAR Role with Retail Contests

  Shell has been revving its profile with NASCAR fans in multiple promotions playing off its sponsorship of Richard Childress Racing, Kevin Harvick and his no. 29 Shell-Pennzoil car.

• Agencies

  Red Sox Win Would Be Furniture Buyers’ Boon

  A lot of Boston Red Sox fans are rooting harder than usual for a World Series win this year, with a free furniture offer deal added to their near-religious fervor for the team.

• Agencies

  FTC Vows To Keep Numbers On Do-Not-Call List

  The Federal Trade Commission will not automatically delete telephone numbers from its do-not-call list, despite a provision that calls for numbers to be eliminated five years after enrollment.

• Agencies

  St. Jude Revs Up Memphis ‘Dream’ Event

  Patients at St. Jude Children’s Research Hospital will have a particular interest in the upcoming Sam’s Town 250 stock car race at Memphis Motorsports Park: They designed each car’s color schemes.

• Agencies

  JCPenney Names Anik to Marketing Post

  JCPenney has named Ruby Anik as senior vice president and director of brand marketing.
  Anik will oversee the development and execution of the company’s brand marketing strategy. The post takes effect Nov. 26. She will report to Mike Boylson, JCPenney’s executive vice president and chief marketing officer.

• Agencies

  Allstate Garage Tour Builds Motorcycle Biz

  Allstate is on the road, concluding a national tour featuring a virtual garage to promote motorcycle safety and give its motorcycle insurance business fresh legs.
  The tour, an extension of the Allstate Mobile Garage Tour, hits six motorcycle rallies over three months. It spun off a “Biker Agents” ad campaign showcasing the 600 Allstate agents who are motorcycling enthusiasts