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Pizza Hut Pushes National Mobile Ordering Service

Pizza Hut is giving people two new ways to order by cell phone.

NE Supermarket Chain Gets Promotional Scanners

Interactive retailing solutions provider Modiv Media said it will install handheld scanner and promotion devices in 100 New England Stop & Shop supermarkets.

Agencies

Marketers Line Up to Give ‘Iron Man” Lift

Paramount Pictures and Marvel Entertainment have lined up a quartet of heavyweight marketing partners to hype their “Iron Man” movie.

Agencies

Live from NRF: 2007 Retail Sales Predicted to Grow 3.5%

The National Retail Federation is forecasting a 3.5% increase in retail sales this year, the lowest hike since 2002.

Agencies

Nestlé Pushes $1 Million ‘American Idol’ Game

Nestlé is running an on-pack promotion and game tied to the upcoming season of “American Idol” offering the chance to win $1 million.

Agencies

‘One Tree Hill’ Stages Macy’s Casting Calls

“One Tree Hill” fans have a shot at a walk-on role in the series and a weekend with the cast as part of a CW promotion with Macy’s.

Agencies

Party Hearty

Laptops usually aren’t seen as fashion statements. But they were at an event hosted last year by Dell Computer. Dell wanted to showcase the new color

Agencies

Cottonelle Launches Major Non-Traditional Campaign

Kimberly-Clark has launched the largest non-traditional marketing campaign in its history to boost sales for the Cottonelle brand.

Agencies

McDonald’s Takes on Competition with Specialty Coffee, Baristas

Is McDonald’s turning into the new Starbucks?

Agencies

GEICO Sends Gecko to Tour Zoos for Conservation

Government Employees Insurance Company (GEICO) has kicked off a campaign that uses its gecko mascot to promote wildlife conservation and the role of American zoos and aquariums in the fight to preserve species.