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Talbots to Close Men’s, Kids Stores

Retailer Talbots is closing its kids and men’s businesses and instead plans to focus on its core shoppers: Women over 35.

Agencies

Lifetime Sends Women Waving Bras into NYC

Dozens of women dressed in bathrobes and waving bras hit city streets yesterday, setting the stage for Lifetime Television’s biggest marketing campaign to promote the new reality series “How to Look Good Naked.”

Agencies

Borders Supports Resolutions with In-Store Events

Borders is offering free in-store wellness events to drive traffic while helping people stay motivated with their New Year’s resolutions.

Agencies

Taco Bell Pitches Healthy Menu via P-O-P, Sampling

Taco Bell is one of a number of food and beverage companies offering healthier menu items and is using in-store signage and some sampling to pitch the products.

Agencies

PromoWorks, Mobile Media Unveil Joint Venture

PromoWorks and Mobile Media Enterprises are announcing a joint venture to offer integrated experiential marketing services to their clients.

Agencies

Coca-Cola Makes Moves with ExerciseTV

Coca-Cola is pushing its proactive fitness agenda in a two-year deal with ExerciseTV aimed at delivering branded messages through a variety of media.

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Slap Shot

The National Hockey League is running a power play of new promotional and media moves to stir fan interest in the competitive U.S. pro sports marketplace.

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Tuning In

Borders has begun entertaining customers in stores with cooking demonstrations and a book club series, all on Borders TV. Borders is not the only retailer

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Something To Chew On

The history of American celebrity candy bars is short and not too sweet. The ’70s was the boom and bust era for celebrity sugar, including the (Lee Majors)

Agencies