Experiential
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Agencies
How Effective?
Experiential marketing is premised on the notion that consumers are motivated by what they’re encountering. In a best-case scenario they might even be
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Agencies
Room Service
Tower23 Hotel, a happening destination off San Diego’s Pacific Beach, has become a favorite nightspot for young professionals. The hotel’s coolness factor
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Agencies
Young But Not Stupid
It Used to be easy in 1992. When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and
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Agencies
Health Quencher
Diet Coke is carrying a banner to build women’s awareness about heart disease with a fashion event and a multicity tour, coinciding with American Heart
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Agencies
Super Bowl Promos Producing Big Sales: Survey
Whichever team wins the Big Game on Sunday, retailers will be big winners with a windfall of product sales from Super Bowl promotions this year.
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Agencies
Alcohol Watchdog Group Slams Super Bowl Beer Spots
Alcohol industry watchdog Marin Institute is bashing the presence of beer
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Agencies
Mars Pushes Caffeinated Snickers via College Sampling
Mars Snackfoods U.S. is giving a jolt to its candy offerings with something new: Caffeine.
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Agencies
Jeep Brings Virtual Garage Back to Winter X Games
Jeep is looking to make impressions among Gen-Xers and Gen-Yers with a faux garage and companion vehicles at ESPN’s Winter X Games.
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Agencies
Tic Tac Promotes Flavors Via Sampling Campaign, Tour
Tic Tac is shaking things up with a sampling campaign and contest to promote its new mint flavors.
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Agencies
Electronic Arts Launches NBA Live Competition
Virtual hoops stars tip off competition in the 2008 EA Sports NBA Live Challenge tomorrow in Los Angeles.