Experiential
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Agencies
Bob’s Stores Brings Back Action Sports Tour’
Bob’s Stores is looking once again to connect with action sport enthusiasts and is using a tour outside its stores to do it.
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Agencies
Canon Frames Sharapova in U.S. Open Plans
Tennis diva Maria Sharapova will be in the spotlight for Canon’s U.S. Open Tennis Tournament sponsorship plans, along with a supporting cast of diamond studded cameras
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Agencies
Best Buy Positions iPhones in Time for Holiday Sales
Retailer Best Buy hopes that being the first third-party merchant to offer the new high-speed Apple iPhone 3G will help drive traffic in what might be a recessionary holiday shopping season this year
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Agencies
Coca-Cola Pushes Green Theme at Beijing Games
Coca-Cola will screen a film about seven “environmental champion” torchbearers as part of a series of green-themed promotions at the summer games in Beijing.
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Agencies
USA Swimming Stages U.S. Recruitment Events
While U.S. swimmers are going for medals in Beijing, USA Swimming is staging viewing parties at its affiliate clubs around the country to encourage fresh talent to jump in the pools
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Agencies
Lifetime Bus Tour Aims to Inspire Women Politically
Lifetime Networks is on the road with a national bus tour intended to bring American women into the political process in the run-up to this year’s presidential election
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Agencies
Ikea Takes Showroom, Catalogs to the Streets
Retailer Ikea is once again hitting the streets to promote products in its latest catalog with a 3D showroom and mobile billboard.
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Agencies
Jewelry Sweepstakes Hypes Hallmark Channel Movie
Hallmark Channel is looking to build buzz about an upcoming original movie starring Jane Seymour with a sweepstakes giving away gems from a Kay Jewelers collection designed by the actress
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Agencies
George P. Johnson Molded Olympic Pavilions for Lenovo, Bank of China
The George P. Johnson Agency played a prominent role in designing exhibition areas for two of the most preeminent Chinese companies with pavilions in place for the Beijing Olympic Games: Lenovo and Bank of China
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Agencies
Milky Way Distributes 285,000 Samples on ‘Road Trip’ Tour
Mars Snackfood U.S. recently wrapped up a two-month tour where it handed out 285,000 Milky Way bars in an effort to boost sales of the chocolate candy.