Topic

Experiential

  • George P. Johnson Molded Olympic Pavilions for Lenovo, Bank of China

    The George P. Johnson Agency played a prominent role in designing exhibition areas for two of the most preeminent Chinese companies with pavilions in place for the Beijing Olympic Games: Lenovo and Bank of China

  • Milky Way Distributes 285,000 Samples on ‘Road Trip’ Tour

    Mars Snackfood U.S. recently wrapped up a two-month tour where it handed out 285,000 Milky Way bars in an effort to boost sales of the chocolate candy.

  • Ruby Tuesday to Blow Up One of its Restaurants

    The Ruby Tuesday casual dining chain, known for its tchotchke-filled walls and flair-decked servers

  • Shakin’ It Up

    The ballgame has ended, but the fans sit transfixed by fireworks bursting into brilliant colors beyond the outfield wall, as they do every Friday night.

  • Smooth Operators

    Starbucks is one of a number of quick service restaurants trying to elbow its way into the lucrative market this summer for healthful smoothie drinks.

  • Have You Seen Us?

    At first glance the notice plastered on the newspaper box or streetlamp looks like every other forlorn cry for assistance in the big, not-very-pet-friendly

  • The Summer of Slurpee

    For more than 40 years, kids have been going to 7-Eleven to mix up frozen slushy Slurpee drinks to ease the summertime heat. This season, senior director

  • College Bound

    At 55 college campuses this fall, free notebooks will be handed out that include the school’s logo, maps so students can find their way around and a $10-off

  • Film Fest

    Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It’s

  • The Personal Touch

    Face mapping is not likely a term widely understood by the greater American population. But if Dermalogica has its way, it will be one day. Dermalogica