Experiential

• Agencies

  Redenbacher Popcorn Pushes Rebate Promo with TV Spots

  ConAgra is aiming to heat up sales for two of its popcorn brands with a rebate offer tied to the DVD release of the latest film in the “Indiana Jones” series

• Agencies

  MTV, CNN Stage Veterans Concert, Rights Campaign

  MTV and CNN are teaming up on a concert event to honor armed forces veterans of the Iraq and Afghanistan conflicts in New York City next week, and launching a petition campaign for veterans’ rights

• Agencies

  Starburst Goes After College Kids with New Candy

  Starburst is looking to improve the profile of its new GummiBursts brand among college students with a mobile cross-country campus tour

• Agencies

  mtvU Starts Cross-Country Race Series with Ford

  mtvU and Ford have launched a cross-country race between teams of students with a $15,000 prize

• Agencies

  European Players Score in NBA Jersey Sales

  Fan affinity among the National Basketball Association’s European supporters is clearly skewing toward players from the continent, based on top-selling jerseys during last season

• Agencies

  Family Dollar Promotes Flur to Exec VP

  Family Dollar Stores, Inc. has promoted Dorlisa K. Flur to executive vice president, strategy and marketing

• Agencies

  Food Network Takes Star Chefs to the Aisles

  The Food Network is collaborating with Sony Pictures Home Entertainment to bring Paula Deen, Rachael Ray and others of its celebrity chefs into supermarkets

• Agencies

  Newcastle Brown Ale to Debut Guy’s Guide

  Newcastle Brown Ale is set to introduce its second complimentary guide in November to bring attention to its beer as the holiday season gets underway

• Agencies

  Netflix Popcorn Bowl Winners Set World Record

  At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes

• Agencies

  Macy’s Toasts 150 Years with Events

  Macy’s is celebrating its 150th anniversary this month with a variety of shopper and charity events