Experiential
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Agencies
Netflix Popcorn Bowl Winners Set World Record
At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes
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Agencies
Macy’s Toasts 150 Years with Events
Macy’s is celebrating its 150th anniversary this month with a variety of shopper and charity events
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Agencies
NHL Stages Concerts, Fan Fest to Launch Season
The National Hockey League is seeking to pump up fans for the start of its current campaign with a two-day event involving a roster of sponsors supporting a lineup of live events later this week
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Agencies
NBA Expands Marketing Partnerships for European Tour
The NBA Europe Live 2008 tour has an aggressive game plan with an expanded roster of 27 marketing and promotional partners, including more European partners
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Agencies
Halloween Spending to Hit $5.7 Million: NRF
Despite a scary economy, retailers won’t have much to fear with Halloween sales this year, according to a recent National Retail Federation survey
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Agencies
Hoop Dreams
The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events
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Agencies
7-Eleven Renews Coffee Cup Presidential Vote
7-Eleven is getting back into politics with a quirky campaign that lets customers voice their opinions about the upcoming presidential election via the selection of their coffee cups
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Agencies
7-Eleven Renews Coffee Cup Presidential Vote
7-Eleven is getting back into politics with a quirky campaign that lets customers voice their opinions about the upcoming presidential election via the selection of their coffee cups
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Agencies
Office Max Helps Teachers Get Supplies
Office Max is back once again with a cause marketing effort to aid teachers
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Agencies
Dos Equis Puts on a “Most Interesting” Show
As a fit for its long-standing TV, print and online ad campaigns centered on the supposed “Most Interesting Man in the World”