Experiential
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Agencies
Mini Clubman Car Stages Events for Londoners
#1 Best Multidiscipline Campaign MINI THE OTHER LUNCH BREAK AGENCY: Momentum Worldwide, London CLIENT: Mini Mini knew it had something special in its
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Agencies
Simpson Mania
7-ELEVEN/SIMPSONS MOVIE KWIK-E-MART EXPERIENCE AGENCY: FreshWorks CLIENT: 7-Eleven, Inc. for lovers of sweets it was a dream come true. Racks of pink,
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Agencies
American Express gives Away iPhones
# 17 Best Dealer, Sales Force or Business-to-Business Campaign AMEX OPEN PLUM CARD LAUNCH AGENCY: Momentum Worldwide CLIENT: American Express When American
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Agencies
McDonald’s Pitches ‘Madagascar 2’; Replaces ‘I’m Lovin’ it’ Packaging
McDonald’s plans to launch a major campaign around the upcoming premiere of the DreamWorks animated movie “Madagascar: Escape 2 Africa.”
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Agencies
Milk Promo Touts Beauty Benefits of Milk
The California Milk Processor Board is at it again, pressing its case to young people that milk is good to drink.
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Agencies
Denny’s Debuts Dishes Created by Rockstars
Denny’s is boosting interest in its late night menu with the introduction of new dishes created by some popular rock stars.
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Agencies
Scholastic Event Promotes Stine’s “Goosebumps HorrorLand”
Publisher Scholastic Media is hoping to pull off a live Halloween trick this Friday, taking a run at the Guinness pumpkin-carving record to promote the launch of its first interactive game
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Agencies
Kia Runs NBA Tip-Off Play with Street Events
Kia Motors is kicking off its first full season as a National Basketball Association sponsor today with NBA Tip-Off street events in 29 cities, heralding the new season and its new Kia Borregos
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Agencies
Tecate Promotes Next de la Hoya Bout
Tecate Beer will run a retail promotion to reach the at-home Hispanic audience for the December Las Vegas bout between Olympic gold medalist Oscar de la Hoya and World Boxing Council lightweight champion Manny Pacquiao
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Agencies
ING NYC Marathon Sponsor Field Grows, Adds Contests
The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2