Experiential

• Agencies

  Sharpie Sets Up Experiential Shops in Office Depot Stores

  Office Depot and Sharpie, the maker of permanent markers, have opened an in-store shopping experience at Office Depot retail locations where customers can experience the product.

• Agencies

  Phelps to Help Hype Mazda in China

  Michael Phelps will make a triumphant return to China later this week as part of a marketing campaign for Mazda.

• Agencies

  Shoppers to Go on an Electronics Diet in 2009: Forrester

  The consumer electronics industry may get a colder shoulder this year than in 2008 from as many as half of American consumers, according to research introduced by Forrester Research and timed for this week’s pair of large consumer tech conventions in Las Vegas and San Francisco.

• Agencies

  Starbucks Puts a Focus on Tea

  Starbucks is innovating again, looking to attract more tea drinkers with what it is billing as a 15-minute tea break.

• Agencies

  WWE Stages Shows in Iraq

  It’s an entertainment genre beyond anything that Bob Hope could have conceived for his legendary shows for troops engaged in wars overseas. For the past

• Agencies

  2009 Promo Event Marketing Survey: Marketers are Still Staging Events—Budget Cuts be Damned

  Voters who felt traduced by the controversial returns of the 2000 presidential election between Al Gore and George Bush have long wondered just what the

• Agencies

  Microsoft Debutes Branded T-Shirts

  That pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro ’80s feel. The shirts,

• Agencies

  Event Car Marketing is Effective Alternative in Economic Downturn

  Consumers are by no means flocking to dealerships these days, so automakers are bringing the cars to them with ride-and-drive events and other alternative

• Agencies

  Cotton Inc. Hits the Malls to Show Teens that Cotton is Fashionable

  The product is ubiquitous, incorporated into the likes of Abercrombie jeans, flowered skirts sold at Macy’s and curtains on display at Sears. It’s in

• Agencies

  Dole Uses Blogs and Parties to Promote Fruit Parfaits

  For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But