Experiential
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Agencies
Baracklyn Cyclones Sell Out Political Parody Game
The spirit of Brooklyn baseball is alive and well, with fans eager to support their local ball club—and especially eager for a shot at cheap seats and free Barack Obama bobbleheads.
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Agencies
NHL Hits $10 Million in All-Star Activations
The National Hockey League has unveiled sponsorship activations around its All-Star Weekend in Montreal later this month, to the tune of $10 million – doubling sponsor spending on last year’s All-Star events.
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Agencies
MySpace to Offer Dream Wedding Web Series with Viewer Voting
The production company behind TV reality hits such as “Fear Factor” and “Extreme Makeover: Home Edition” is teaming up with the video channel on MySpace for a Web-based reality program, “Get Married on MySpace.”
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Agencies
Earnhardt Drives Nationwide Marketing Effort
NASCAR star Dale Earnhardt, Jr. is the featured celebrity in Nationwide Insurance marketing campaign that starts with TV spots to debut during next month’s Daytona 500 race.
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Agencies
Coca-Cola Sued Over Deceptive Claims for VitaminWater
The Coca-Cola Co. has been slapped with a class-action lawsuit claiming deceptive and unsubstantiated claims for its VitaminWater beverages.
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Agencies
Tabasco Puts Samples on Thousands of Pizza Boxes
Tabasco is making it even easier for consumers to try its Pepper Sauce, offering a sample on pizza boxes from “several thousand” pizzerias.
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Agencies
Ikea Builds Oval Office in Busy Washington Train Station
To celebrate the upcoming inauguration of President-elect Obama on Tuesday, Swedish-born home retailer Ikea has built its own version of the Oval Office in a busy Washington, DC
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Agencies
Subway Offers DanceDanceRevolution Premiums
Video gamer Konami has teamed up with Subway Restaurants to give away merchandise tied to its best-selling, get-up-and-move video game
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Agencies
NFL Legends Bowl for Charity in Super Bowl Classic
A veritable Who’s Who of former National Football League stars will tackle Nine Pins for charity in the fourth annual Super Bowl Celebrity Bowling Classic later this month.
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Agencies
Volvo Launches Twin Tours for New XC60
Volvo is launching a twin set of experiential tours this month to tout its new XC60 model in the southern and western regions of the U.S.