Experiential

• Agencies

  Sears Makes Gift-Giving a Family Affair

  Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets families, friends and other social groups collaborate on buying and giving a single gift without worrying about how to wrap or ship it

• Agencies

  Sprite Goes Nationwide to Find Best Slam Dunker

  Sprite has expanded its Slam Dunk competition with a multi-city tour in a search to find America’s best amateur dunker

• Agencies

  AARP Offers Membership With Free Health Screenings

  AARP is using free health screenings as an incentive to increase its membership and as a means to promote it message that preventative care is the key to lowering health care costs

• Agencies

  Situ8 Hires Erik McKinney as VP

  Situ8, the Chicago-based experiential agency, has hired Erik McKinney as vice president

• Agencies

  Hershey Game Offers Sleepover at the Smithsonian

  The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22

• Agencies

  Marcal Repositions its Brand in $30 Million Campaign

  Marcal, the oldest recycled paper maker in the country, emerged from bankruptcy last year and began the journey to reinvigorate its brand

• Agencies

  Tips on Marketing to the Recession Mom

  We hear about it everywhere. Economic news going from bad to worse, the real estate crisis, record debt levels, stock market volatility, food and energy inflation

• Agencies

  Land O Lakes Puts Shopper Marketing Focus on Cheese

  Land O Lakes crunched some of its shopper marketing data to come up with its first in-store program specifically designed to boost sales of its premium deli cheeses

• Agencies

  Sprite Combines Music, Social Nets and Reality TV in European Campaign

  Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers

• Agencies

  Kellogg Settles with FTC over Health Claims on Cereal

  Kellogg Co. has reached a settlement with the Federal Trade Commission over charges that some of its advertising claims for Frosted Mini-Wheats were false