Experiential
-
Agencies
Kraft Bets on Bloggers
Kraft Foods is making it easy for moms and other home cooks to use its Velveeta brand cheeses when cooking by continuing its push to increase the number of recipes available to consumers that incorporate Velveeta processed loafs.
-
Agencies
As Expected, More Shoppers Spend Less Over Black Friday Weekend: NRF
To the chagrin of retailers, shoppers lived up to projections that while more people would be out at the malls, they would spend less over the Black Friday weekend
-
Agencies
“Sherlock Holmes” Challenge Offers Clues to 7-Eleven Food
The coffee cup sleeves at 7-Eleven offer a clue—”How Holmes Are You?”—to its latest promotion tied to an upcoming Warner Bros. Pictures’ film.
-
Agencies
Office Depot Instant-Win Game Promotes Smart Gifts Campaign
Office Depot is hoping to boost sales with its “Top 30 Smart Gifts” campaign
-
Agencies
Jones Soda Takes Turkey Soda Vegan for the Holidays
Jones Soda caters to a market with adventurous and exotic tastes, and that’s reflected in this year’s Thanksgiving promotion
-
Agencies
7-Eleven to Install Digital TVs in more than 6,000 Stores
In a deal with Digital Display Networks, digital TVs will be installed in more than 6,200 7-Eleven stores throughout the U.S. and Canada once the roll out is complete in the fourth quarter of 2010
-
Agencies
7-Eleven Joins Pink Ribbon Efforts
At 7-Eleven stores customers can purchase for $6.99 a pink 16-ounce coffee mug sporting pink-ribbon art
-
Agencies
How Brands Like Microsoft Use Parties to Build Sales
Microsoft this month is spreading word of the release of Window’s 7 during several thousand parties hosted across the globe by employees and everyday people in their own homes
-
Agencies
Burger King Consolidates Promotional Work at Premium Surge
Burger King is parting ways with EMAK Worldwide’s Equity Marketing, its promotional products manufacturing agency of record. The work is being picked up by Premium Surge Promotions, which had shared the work with Equity Marketing for more than seven years
-
Agencies
“Wild Things” Hit the Streets of New York City
New York City this week is running its largest film partnership to date with Warner Brothers Pictures around the launch of the film “Where the Wild Things Are”