Experiential

• Agencies

  Coors Light Bowl Links Bar Promotion, iTunes App

  In an innovative approach to bridging the gap between live experiences and ongoing engagement, MillerCoors is integrating in-bar and smartphone promotional elements

• Agencies

  Whole Foods to Pair Online Coupons with In-store Guide

  Natural and organic grocer Whole Foods Market has begun offering online coupons to complement its in-store value guide, The Whole Deal

• Agencies

  Coupons, E-mail, Self-checkout Big Winners in Digital Shopping: Study

  Digital shopping technologies are changing the dynamics of shopping. Some, like downloadable coupons have made strong gains in influencing purchases, while others, like social media, are lagging

• Agencies

  Walmart to Operate FIFA World Cup Shops in its Stores

  Walmart has struck a licensing deal with FIFA to operate World Cup stores in nearly all of its markets around the world

• Agencies

  Shopping Trip

  Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive

• Agencies

  Tales From the Front

  GARDENER’S SUPPLY TURNS TO CUSTOMERS FOR COVER WE RECEIVED AN E-MAIL FROM GARDENER’S SUPPLY CO. that said Help us choose our next catalog cover! The e-mail

• Agencies

  Slow Growth

  Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to

• Agencies

  Cyber Monday Sales Could Set A Record $900 Million

  Consumers already worried about their jobs shifted online shopping sprees yesterday from midday to early morning and evening hours for fear of getting caught surfing for digital picture frames or iPods during business hours

• Agencies

  Street Smarts

  To promote the release of Tim McGraw’s latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October

• Agencies

  Frito Lay Develops Portfolio of Products for Women

  Frito-Lay developed a portfolio of products specifically for women around its “Only in a Woman’s World”