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Coors Light Bowl Links Bar Promotion, iTunes App

In an innovative approach to bridging the gap between live experiences and ongoing engagement, MillerCoors is integrating in-bar and smartphone promotional elements

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Whole Foods to Pair Online Coupons with In-store Guide

Natural and organic grocer Whole Foods Market has begun offering online coupons to complement its in-store value guide, The Whole Deal

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Coupons, E-mail, Self-checkout Big Winners in Digital Shopping: Study

Digital shopping technologies are changing the dynamics of shopping. Some, like downloadable coupons have made strong gains in influencing purchases, while others, like social media, are lagging

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Walmart to Operate FIFA World Cup Shops in its Stores

Walmart has struck a licensing deal with FIFA to operate World Cup stores in nearly all of its markets around the world

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Shopping Trip

Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive

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Tales From the Front

GARDENER’S SUPPLY TURNS TO CUSTOMERS FOR COVER WE RECEIVED AN E-MAIL FROM GARDENER’S SUPPLY CO. that said Help us choose our next catalog cover! The e-mail

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Slow Growth

Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to

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Cyber Monday Sales Could Set A Record $900 Million

Consumers already worried about their jobs shifted online shopping sprees yesterday from midday to early morning and evening hours for fear of getting caught surfing for digital picture frames or iPods during business hours

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The State of Events

Despite slower growth, event marketing and sponsorships was the largest branded entertainment category in 2009, growing $3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%

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Vetting Online Voices for Your Brand

Public relations firm Edelman helped Kraft select the bloggers for the Velveeta promotion by using a metric system and other criteria to determine which bloggers would have the best influence. Some tips, per Edelman senior vice president of consumer brands Danielle Wiley