Experiential

• Agencies

  Extending the Event Online

  The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge

• Agencies

  TRADE PROMOTION: Shelf Survival

  Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up

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  CONVENIENCE STORES: Marketing to Go

  Convenience store retailers have spent most of the last 20 years sitting and watching. They’ve sat around as CPG makers focused first on grocery stores,

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  Mall Hopping

  Limited Too, Inc. proved this summer that a little advertising as in nearly none can sometimes go a long way. The Columbus, OH-based apparel retailer

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  Warped Views

  Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It’s funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive

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  WHAT A TRIP!

  As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

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  Clutter: Station to Station

  When Bruce Springsteen sang, There’s 57 channels and nothing’s on, he may have been speaking about the advertising. There certainly is plenty on. While

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  DEPARTMENT STORES: Fashion and Compassion

  Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty

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  Clutter: More Than Meets the Eye

  Don’t blink or you’ll miss them. Seriously. PROMO’S four-hour run through one of Stop & Shop’s Norwalk, CT, stores was a lesson in the clean store policies

• Agencies

  TRADE PROMOTION: Going for Broke

  Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never