Experiential

• Agencies

  TLC Takes Fashion Advice to Malls Via Tour, Ads

  TLC is coming to the rescue of the poorly dressed via an eight-city mall tour to boost its hit show What Not to Wear. What Not to Wear style-support teams are embarking on an eight-week journey targeting area malls to bring fashion tips and …

• Agencies

  Access Hollywood, Verizon Go On Tour

  NBC’s Access Hollywood is teaming up with Verizon Wireless for a three-week, multi-city tour to celebrate the 10th anniversary season of the show. The entertainment show is taking to the streets to showcase Verizon Wireless’ V CAST service, …

• Agencies

  Bud Ups Activation Around Football: Debuts Special Packaging

  Bud and Bud Light are set to debut packaging specific to it sponsorships of 28 National Football League teams as part of a stepped up activation effort around the 2005 football season. Beginning last Monday, 78 different packaging combinations began to …

• Agencies

  Court TV Plays Detective Via Street Team Stunt

  Court TV is hitting the streets with a new promotion a la private eye in an effort to boost its newest series, Parco P.I. The network will send 60 street team members to New York City, Detroit, Coney Island and Jones Beach seeding Parco P.I./Court …

• Agencies

  Wal-Mart Stores Host Inuyasha The Movie 3 Theater Tour

  In a new spin on DVD marketing, select Wal-Mart stores are getting a big boost to promote the upcoming direct-to-video release of Inuyasha The Movie 3: Swords of An Honorable Ruler. Revolution Marketing, a New York City-based event marketing …

• Agencies

  HSBC Using Game Show Theme to Draw Business

  In a bid to engage current customers and gain new ones, HSBC Bank is bringing a game show-esque street promotion to New York state branches and offering consumers a chance to win a HSBC-branded Cadillac STS. Outside some HSBC offices in New York City, …

• Agencies

  Exclusive Survey Results: What Makes a Conference Worthwhile?

  As promised, here are the results from CHIEF MARKETER’s exclusive survey on what makes a conference worth your time and money.

• Agencies

  White Hen Pitches Deli at Cubs Game

  Cubs fans get chips and sandwich chits Convenience store chain White Hen Pantry will distribute 30,000 samples and coupons as part of its sponsorship of the Chicago Cubs’ Aug. 29 game at Wrigley Field. Chicago-based White Hen will give away samples of …

• Agencies

  SMS Gets Backstreet Boys Fans Buzzing

  SMS messaging is proving quite a buzz for fans of the Backstreet Boys concert tour this summer, as well as generating revenue for the group. During the Never Gone Tour, which kicked off July 22, fans can send text messages to the group, which the pop …

• Agencies

  Show Business: What Makes a Conference Worth Attending

  If you use conferences, meetings, or other events as a marketing vehicle, knowing the keys to a successful event is critical. The same is true if you can choose only one or two events a year to attend.