Experiential
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Agencies
History Channel Goes Ape Over TV Special
The History Channel is giving new meaning to the term “gorilla” marketing, hitting the streets this week with costume apes dressed as businessmen seeding six markets to promote its new special Ape To Man. Street teams are taking to the streets in New …
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Agencies
Wal-Mart Balances the Books
When Wal-Mart Stores made its first foray into reality TV this summer, it wasn’t the result of work by the company’s marketing department: It was the
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Agencies
Pencils, Pensand PDAs?
Nearly every family with school-aged children buys clothing, shoes and three-ring notebooks during back-to-school season. But some retailers and several
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Agencies
Hilton Garden Inn Touts Cutting Edge Sweeps
Hilton Garden Inn is giving travelers a chance to take one of the hottest guestroom amenities with them— Herman Miller MIRRA chair— part of an ongoing sweepstakes. Consumers can enter the Evolution Solution Express by Hilton Garden Inn sweepstakes by …
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Agencies
This Old House Hits the Road Again
Having trouble with a leaky pipe or an unruly rose bush? This Old House is on the road again this summer to have its experts answer just such questions and more. The show’s experts, including master carpenter Norm Abram, general contractor Tom Silva, …
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Agencies
MLS All-Star Game Sees Record Number of Sponsors
Major League Soccer has a reason to celebrate when its annual all-star game kicks off Saturday in Columbus, OH. The league said a record-setting level of sponsorship activation would take place at the game— is presented by Sierra Mist— around the city. …
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Agencies
New York Jets Going Guerrilla To Promote Training Camp
The New York Jets are taking to the beach to promote training camp Actors dressed in full football gear are hitting high traffic locales like the streets of New York City and the beaches of Long Island to create awareness of the New York Jets’ …
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Agencies
Nickelodeon and WNBA Partner to Push Fitness
Nickelodeon is in its first partnership with the Women’s National Basketball Association to bring its Let’s Just Play initiative to the sport. The deal calls for Nick’s sponsorship of the WNBA Be Fit Tour, part of the league’s …
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Agencies
Milwaukee’s Best Light Sponsors “World’s Largest Poker Table”
SABMiller’s Milwaukee’s Best Light beer is sponsoring the national tour of the “World’s Largest Poker Table,” with a goal to deliver the brand to a broader national audience. The tour is part of the DVD premiere of poker tutorial WiseGuys on Texas …
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Agencies
Court TV Re-brands with 150,000 Premiums
Court TV isn’t just about trial coverage anymore. To build excitement over its daytime and primetime identities, Court TV launched its largest outdoor campaign in New York City on Monday, seeding 150,000 premiums to consumers as part of a one-day …