Experiential

• Agencies

  Trade Show Sampling: Help or Hindrance?

  There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show.

• Agencies

  Presence Marketing Helps HBSC Build Foot Traffic

  When HSBC Bank USA wanted New Yorkers to know of its presence in their neighborhoods, it set up faux game shows, complete with real prizes, in front of local branches. The result was increased brand awareness and foot traffic, and even new accounts.

• Agencies

  Following Up with the Meow Mix Café: The Six Keys to Pop-up Store Success

  The pop-up store was originally slated to be open only for three days. But media coverage topped 150 million media impressions on six continents, creating a buzz that led Meow Mix to keep the store open for an additional seven days. It even drew a request from a South African businessman who wanted to open a franchise there.

• Agencies

  FUJIFILM EVENTS TIE TO HALLOWEEN, ZOOS AND PANDAS

  Fuji Photo Film USA is focusing on customers at places where picture taking is a national pastime: America’s zoos. Beginning this week, the company set up booths at 11 zoos across the country, each themed to tie into Halloween celebrations at the …

• Agencies

  DOMINO’S BOOSTS MEATY PIZZA VIA MASTERCARD, COUCH PROMO

  Domino’s Pizza has beefed up its pizza line-up with a new flavor— Steak Fanatic Pizza— a host of promotions to match the product. The Ann Arbor, MI-based company rolled out the Steak Fanatic Pizza last month to extend its pizza offerings to consumers. …

• Agencies

  Court TV Makes Psychic Connection with Viewers Via Stunt, Sweeps

  Court TV is giving consumers a sneak peak into their future via a psychic reading stunt this week to help drive tune-in for the third season of Psychic Detectives. Consumers can get a free psychic reading from 50 psychics as part of the …

• Agencies

  Sports as Marketing Tool: The Shoe Must Fit

  If you want your brand to gain a sports-related gloss, you might be better off participating in community sports activities than by writing a check to have a pro athlete act as a spokesperson.

• Agencies

  U.S. Open Stadium Signage Pays Off for MassMutual

  According to research conducted by ROI evaluation service company Joyce Julius & Associates, tennis sponsors got a big bang for their bucks with stadium signage during this year’s U.S. Open, as their logos appeared clear and in-focus for a combined 147 hours, 57 minutes during the 14 consecutive days of coverage afforded the tournament by CBS and USA Network.

• Agencies

  Marriott’s Glass Room Hosts Four-Day Party

  Marriott gives New Yorkers a view of its new room design with four days of entertainment taking place on a Times Square billboard. The glass room, built atop the billboard, showcases new bedding and décor that’s rolling into Marriott Hotel and Resorts …

• Agencies

  Event Agency Outfits Tour Vehicle for Katrina Recovery

  Event marketing agency Next Marketing this week sends one of its tour vehicles to Mississippi to help the American Red Cross reunite families separated by Hurricane Katrina. The Atlanta-based agency outfitted the 53-foot trailer with a satellite …