Experiential
-
Agencies
Strawberry Shortcake Brand Sweetens Malls Via Tour, Sweeps
The Strawberry Shortcake brand is out with a new promotion touting its Berry Princess line with a 10-city meet-and-greet character mall tour and sweepstakes that will treat one grand-prize winner and a guest as “princesses” for the day. Next month, …
-
Agencies
Simon Malls Host Care Bears
Simon Properties will host the Care Bears for a two-day blitz in 88 malls in November. The event, timed to National Care Week, targets preschool members of Simon’s Kidgits Club. The Nov. 5-6 promotion brings costumed Care Bears to Simon malls in 35 …
-
Agencies
Ameriquest, Latino Marketing, Luis Miguel, Presence Marketing, Sponsorship
Looking at a chance to hit a growing demographic, Ameriquest Mortgage Co. has tapped into the Latino market as the presenting sponsor of the U.S. leg of Latin singer Luis Miguel’s Mexico en la Piel Tour, which kicked off Sept. 13 in Fresno, CA.
-
Agencies
Burger King Searches for a Court King Via Basketball Tournament
Burger King Corp. is hitting the streets to crown a new “king” in basketball as part of a 15-college tournament tour. Burger King, with Kenny “The Jet” Smith, has launched the King of The Courts, a 3-on-3 basketball tournament that is traveling to 15 …
-
Agencies
Old Spice Sponsors High School Football Rivalries
Old Spice is the presenting sponsor of a nationwide tour hitting the high school football games of top rivals. The SchoolSports Rivalry Tour, put on by SchoolSports magazine, will travel to 10 markets and set up camp at the “most heated” high school …
-
Agencies
Whole Foods Woos Pregnant Women
Natural foods grocer Whole Foods Market this month unveils an education program for new and expectant moms.
-
Agencies
Court TV Boosts Parco P.I. Series Via Guerilla, Ad Campaign
Court TV is giving its new series, Parco P.I. a new look under a non-traditional advertising campaign targeting streets, bars and clubs. Parco P.I is a new reality/docu-drama that follows the Parco family of New York City as they crack cases …
-
Agencies
NBC Grants ‘Three Wishes’ To Promote New Series
NBC will soon play the role of fairy godmother to boost viewership of its new fall series Three Wishes. During the week of Sept. 12, the network will travel to 15 markets and grant Three Wishes— at various retailers and one at a local charity in each …
-
Agencies
Xbox, Mountain Dew Tour Colleges
Microsoft Corp.’s Xbox, Pepsico’s Mountain Dew and a handful of videogame makers hit the road today with the Game Live on Xbox college tour. The tour hits 25 campuses with a pavilion of gaming stations and a suite of new games for students to sample. …
-
Agencies
Health Clubs Ready January Sampling
About 1,000 health clubs are gearing up for a first-quarter 2006 sampling campaign.