Experiential
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Agencies
2012 PRO Award Finalist: United States Tennis Association for USTA
2012 PRO Award Finalist: United States Tennis Association for USTA and the “SmashZone Mobile Tour.”
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Agencies
2012 PRO Award Finalist: MASS Hispanic for Kimberly-Clark
The Latina mom is the healthcare gatekeeper of the family. Hispanic households have more children, and many parents are not compensated when out of work, so a child’s sick day can be very costly. Health concerns drive Latina moms to take proactive measures. But culturally they often prefer products with multiple uses. Mindful of cost, many Latinos are blowing their noses with handkerchiefs, napkins and even toilet paper and do not see the inherent value in tissue.
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Agencies
2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors
Arc Worldwide/Leo Burnett named 2012 PRO Awards finalists in four categories for MillerCoors and the “Canhole” promotion.
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Agencies
2012 PRO Award Winner: DraftFCB Chicago for Kikkoman Sales USA, Inc.
2012 PRO Award Finalist: DraftFCB Chicago for Kikkoman Sales USA, Inc. and the “Kikkoman
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Agencies
2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods
2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods and the “Triscuit Home Farming Day” sampling promotion.
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Agencies
2012 PRO Award Finalist: Syfy for Syfy
2012 PRO Award Finalist: Syfy for Syfy and the “Being Human S2 Temptation Campaign.”
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Agencies
2012 PRO Award Winner: The Integer Group for 7-Eleven
To draw consumers’ attention to 7-Eleven’s coffee, Integer created a promotion around “The Drips,” annoying people you don’t want to see before your first cup of coffee.
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Agencies
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Cottonelle Ultra Switch” promotion.
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Agencies
2012 PRO Award Winner: The Marketing Arm for GameStop
2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Call of Duty Pre-Order Campaign” for Best Incentive Promotion.
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Agencies
2012 PRO Award Finalist: The Marketing Arm for Doritos
2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Call of Duty Rank Up” promotion.