Experiential
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Agencies
The Look-at-Me Season
A lot of exhibitors bend over backwards to get the attention of attendees
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Agencies
2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA
2012 PRO Award Finalist: Grey Alliance for Canon USA and its “Project Imagin8ion” user-generated photo contest.
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Agencies
2012 PRO Award Winner: Team Detroit for Ford
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.
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Agencies
Emails We Love: Five Below [Confuses] Us
Discount retailer Five Below gets points for speedy first delivery, but not all of their email [creative] decisions make complete [sense].
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Agencies
Kraft Lunchables Mall Kiosks Let Kids Game Socially for Prizes
Kraft’s Lunchables brand kicks off its largest campaign
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Agencies
Jockey and Target Join to Sell Women on Men’s Briefs
JKY by Jockey debuts “It’s Time to Change Your Underwear” campaign at Target stores, using insights about who buys it (women) and how.
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Agencies
2012 PRO Award Winner: Civic Entertainment Group for HBO
2012 PRO Award Finalist: Civic Entertainment Group for HBO and the “Boardwalk Empire
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Agencies
2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard
Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.
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Agencies
2012 PRO Award Finalist: A Squared Group for Gap
2012 PRO Award Finalist: A Squared Group for Gap and the “Pico De Gap” experiential promotion.
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Agencies
2012 PRO Award Finalist: MSL New York for Procter & Gamble
P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.