Experiential
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Agencies
Cottonelle Bows New Bath Tissue System for Kids
Kimberly-Clark Corp. has introduced the Cottonelle for Kids product line, calling it the first-ever combined dry bath tissue and moist wipes system for youngsters. The launch is supported by a multi-million dollar ad and promotion campaign, one of the brands largest initiatives that will run this year.
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Agencies
CBcampus.com’s Job Site Tours Campuses
When looking for a job, college students will take all the help they can get. And thanks to a mobile tour launched this month to promote CBcampus.com, a…
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Agencies
Wal-Mart Upgrades 1,800 Stores
Wal-Mart Stores will remodel 1,800 stores over the next 18 months and expand its Metro 7 private-label clothing line to 1,500 stores as part of its ongoing effort to appeal to higher-end shoppers.
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Agencies
Target Tour Touts New Designer
Target Stores toured Manhattan in a double-decker bus last week to launch its GO International promotional merchandising program.
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Agencies
Coca-Cola Bows ‘Hybrid’ Soft-Energy Drink
Coca-Cola North America is kicking it up another notch, adding a new energy drink to its portfolio. The hybrid blend bridges both the energy drink and the soft drink categories.
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Agencies
V-Cast Heads to CIAA Basketball Tournament
Continuing its launch of the V-Cast phone, Verizon Wireless is taking its act to the Central Intercollegiate Athletic Association’s 2006 Basketball tournament as a sponsor targeting African Americans.
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Agencies
Toshiba Introduces HD DVD to U.S. with Tour
Toshiba America Consumer Products LLC kicked off a tour last week to launch its first U.S.-marketed high-definition DVD players.
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Agencies
Gillette and Schick Settle: Gillette Holds Flip Card Stunt
After years of legal wrangling, Gillette and Schick have reportedly reached a settlement that puts an end to the majority of long-running disputes over patents and advertising claims.
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Agencies
RadioShack to Close 400 to 700 Stores
RadioShack Corp. will close 400 to 700 stores as part of its plan to turn around slow sales growth.
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Agencies
JCPenney to Open Traveling Virtual Superstore
JCPenney is set to open a virtual store in New York City where customers can purchase the company’s products at interactive kiosks in a spectacular initiative the company said is its largest branding event ever.