Experiential

• Agencies

  RadioShack to Close 400 to 700 Stores

  RadioShack Corp. will close 400 to 700 stores as part of its plan to turn around slow sales growth.

• Agencies

  JCPenney to Open Traveling Virtual Superstore

  JCPenney is set to open a virtual store in New York City where customers can purchase the company’s products at interactive kiosks in a spectacular initiative the company said is its largest branding event ever.

• Agencies

  Coca-Cola Bottlers Sue Over Direct Deliveries to Wal-Mart

  Following a move beyond its basic distribution method, Coca Cola Co. is facing a lawsuit brought by dozens of its bottlers.

• Agencies

  RJR Lawsuit Against Retailers Continues

  R.J. Reynolds Tobacco Co. is still waiting for an initial ruling in a $20 million lawsuit it filed in September against 20 retailers, wholesalers and individuals for alleged fraud using RJR’s buy-down trade promotion program and its consumer coupons.

• Agencies

  NASCAR Experience Races to Checkers Restaurants

  Checkers Drive-In Restaurants, Inc., the Official Burger and Drive-Thru Restaurant of NASCAR, has teamed up with Coca-Cola to drive the NASCAR experience to its double drive-thru restaurants across the country.

• Agencies

  Glad Products Dresses for Mardi Gras

  Glad Products Co. has added NFL quarterback Eli Manning to its crew for Glad’s Mardi Gras sponsorship and promotions.

• Agencies

  Sirius Samples to La Quinta Guests

  Hotel chain La Quinta and Sirius Satellite Radio are running a joint promotion that lets business travelers sample and even win Sirius service.

• Agencies

  Baskin-Robbins Ties Valentine’s Day with Sweet Incentive

  Ice cream maker Baskin-Robbins is offering a sweet incentive to celebrate Valentine’s Daya free scoop of its Love Potion No. 31 ice cream. But there’s a catch. To receive the free treat, ice-cream lovers must dress like cupid.

• Agencies

  Pokémon Kicks off 10th Anniversary Via Mall Tour

  Pokémon is celebrating its 10th anniversary with a national mall tour that will send top video game players to New York for the first-ever Pokémon national video game championships.

• Agencies

  Tesco Readies U.S. Entry

  U.K. grocer Tesco is coming to the U.S. next year with a chain of convenience stores on the West Coast.