Experiential
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Agencies
Super Duper Bowl
Are you ready for some football? Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday. Many have expanded from
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Agencies
And Now, a Toast for Pregnant Women
A kosher juice maker is hosting an unusual sampling program to a very targeted audience this New Year’s Eve.
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Agencies
Kraft Takes South Beach on Tour Again
Kraft Foods is warming up its mobile beach trucks again this year to bring a bit of South Beach to nine cities.
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Agencies
GSN Pushes Finalists in Vocabulary Challenge
It’s not every day you’ll find high school students volunteering to take a test.
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Agencies
Choice Hotels Tap Brown to Lead Loyalty Program
Choice Hotels International has named Greg Brown as vice president of the company’s Choice Privileges rewards program, a new post.
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Agencies
ABC Drops Wallets, Cash for Knights Premiere
ABC usually is going to great lengths to promote its latest comedy Knights of Prosperity: It’s dropping wallets.
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Agencies
Reactrix Forms Mall Network For Animated Displays
Reactrix Systems is bringing its distinctive interactive displays to malls nationally through a series of deals the media company struck last week.
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Agencies
Five Secrets to Successful Game-Day Sampling—Part 3
I remember once reading, “A brand name is more than a word. It is the beginning of a conversation.” This certainly is true when it comes to hand-to-hand game-day sampling.
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Agencies
Mars Readies Goodlife Pet Food
Mars Pet Care Co. will launch a high-end pet food brand next month with a slate of in-store promotions and a TV and print campaign