And Now, a Toast for Pregnant Women
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by Chief Marketer Staff
A kosher juice maker is hosting an unusual sampling program to a very targeted audience this New Year’s Eve.
Kedem Food Products is offering a free bottle of its non-alcoholic Celebratory Sparkling Juice to pregnant women who are due within a week from New Year’s.
Women in New York, New Jersey and Connecticut can call 1-877-Due In 07 or e-mail [email protected] to request a free bottle. The offer has gotten some pickup on women’s online forums and promotional aggregator Web sites like DealCatcher.com.
Kedem’s three varieties of celebratory juice (Rose, Chardonnay and Merlot) are labeled to resemble wine, which distinguishes them from Kedem’s flagship line of sparkling juices. Bayonne, NJ-based Kedem handles the toast in-house.
