Experiential
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Agencies
Sesame Workshop Launches Apple Program with Hannaford
Sesame Workshop and Hannaford Supermarkets are hoping to give kids a little encouragement to eat apples with the help from Grover and friends.
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Agencies
Febreze Goes on the Road to Find a Fresh Face for a TV Spot
Febreze will hit the road Saturday, touring the country to sample its air freshener and find a new star for an upcoming TV spot.
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Agencies
Event-Marketing Spending: Nowhere to Go but Up?
(Promo) First, the bad news: Spending on event marketing fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to “Promo” magazine’s 2007 Event Marketing Trends survey.
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Agencies
Dunkin’ Donuts Offers Incentives to Boost Stored-Value Card Sales
Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards.
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Agencies
State Farm Targets Parents Via Nickelodeon Deal
State Farm is teaming up with Nickelodeon in a new sponsorship deal that links the insurance carrier to one of the network’s best-loved characters.
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Agencies
Grease Takes To the Streets Via Buzz Campaign
Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want.
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Agencies
Pop-Tarts Play Trivial Pursuits
Kellogg and Hasbro have served up a playful version of Pop-Tarts, with Trivial Pursuit questions printed right on the pastries
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Agencies
Wild Oats Pushes “Healthy Aging” In-store
Natural foods grocer Wild Oats is launching an in-store program to teach consumers how to age gracefully
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Agencies
The RED Brigade
U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity driven charity, adds new partners and products. But it remains to