Experiential

• Agencies

  Live from the ANA Brand Forum: Starbucks Brews Success

  Starbucks knows what it takes to transform an ordinary coffeehouse into a mega success: a different approach.

• Agencies

  State Farm Sponsors Major Weight-Loss Effort for African-Americans

  State Farm is sponsoring a nationwide challenge aimed at improving the health of African-Americans.

• Agencies

  Unilever Relaunches Axe with Updated Scent and New Packaging

  Unilever, the maker of the male grooming brand Axe, is rolling out new packaging and improved fragrances for the brand this month in an effort to keep up interest for its core market.

• Agencies

  Fox Hypes up “Night at the Museum” DVD Via Tour

  Twentieth Century Fox and Fox Home Entertainment are sparking buzz around the DVD release of “Night at the Museum”, bringing a piece of the film to life.

• Agencies

  Carl Buddig Gives Away 15 Million Songs

  Lunchmeat marketer Carl Buddig & Co. breaks an on-pack promotion this week that will give away 15 million song downloads.

• Agencies

  World Trade Center Taps IPG Shops for Tour

  Three sister agencies will work together to bring plans for the WTC Memorial and Museum to cities across the U.S.—and bring in funds to help build the memorial.

• Agencies

  Hanes Launches Pop-Up Shop

  Hanesbrands Inc. is rolling out a pop-up shop in Los Angeles to promote its ComfortSoft intimate apparel line

• Agencies

  Wells Fargo Offers Mortgage Rebates

  Wells Fargo has launched a credit card that lets consumers earn rebates on their home mortgage.

• Agencies

  Virgin Loyalty Members Now Top 50,000

  Virgin Megastores just keeps signing new loyalty members.

  The company rolled out its first loyalty program last fall and has signed more than 50,000 members, up from 40,000 in February.

• Agencies

  Got Milk? Now Get the Glass

  The folks who brought us the catchphrase “got milk?” are serving up a new contest that raises the stakes on the possibility of a world without milk.