Experiential

• Agencies

  Coors Shifts Focus Toward Multicultural Marketing

  Coors Brewing Co. is revamping it marketing strategy to target African-Americans and Hispanics in an effort to boost beer sales.

• Agencies

  VW Auction Rides NBA Event

  VW is trying to bring new meaning to “auto after-market” with an online auction of two items it produced as part of its NBA All-Star Weekend promotion.

• Agencies

  P&G Uses Wal-Mart Title to Sample Bounty

  There’s an extra piece of paper in the issue of All You magazine that hits Wal-Mart racks tomorrow.

• Agencies

  Lord & Taylor Tailors Its Marketing

  Lord & Taylor is giving its database marketing a makeover.

• Agencies

  Price Chopper Kiosks Add Loyalty Discounts

  Price Chopper Supermarkets is giving its loyalty-card holders extra perks through a new kiosk program in its stores.

• Agencies

  Kraft Takes DiGiorno on the Road

  Kraft Foods hopes to give neighborhood pizzerias a run for their money when it rolls out DiGiorno Ultimate frozen pizza nationally in August. Until then, Kraft will prime consumers’ taste buds by delivering samples via a five-city mobile tour.

• Agencies

  Sniff Sniff

  Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you’re on your way to one of your most successful product launches. That’s what

• Agencies

  Brick by Brick

  Ace Hardware had quite a year last year. For one thing, it posted its largest revenue gain since 1998 wholesale sales rose by 6.5% to $3.77 billion. And

• Agencies

  Bunny Hunt

  Lindt USA has hit the road in bunny-shaped cars to hand out samples of its iconic foil-wrapped Gold Bunny chocolate candy, just in time for Easter. The

• Agencies

  Going to the Dogs

  Remember Pup-peroni dog snacks? Geoff Tanner hopes so. Tanner, the senior brand manager at parent Del Monte Pet Foods, has a plan to revive the 25-year-old