Experiential
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Agencies
Diet Pepsi Takes on Diet Coke; Hands Out 3 Million Samples
Diet Pepsi has been given a new look, and is out with new TV spots that take direct aim at competitor Diet Coke
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Agencies
P&G’s Toronto Pop-Up Hosts 7,000 So Far
Procter & Gamble has given 7,000 Canadians a makeover in the last few weeks at its Look Fab Studio.
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Agencies
Fiji Water Signs with Pro Beach Volleyball Tour
Fiji, the bottled water brand, has signed a deal to be the official water of the AVP Pro Beach Volleyball Crocs Tour for the 2007 season.
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Agencies
Fox’s ‘Waitress’ Film Serves up Mother’s Day Promo
Fox Searchlight Pictures is teaming up with theaters nationwide to give mothers a sweet treat on their special day
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Agencies
Big Brother in the Aisles
Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays. And Kimberly-Clark is among the first manufacturers
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Agencies
FirstHand Experience
Cetaphil has discovered that one of the best ways to sell its hand cream is to massage it into someone’s skin. To do that, the skin care products brand
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Agencies
Trophy Tour
In a marquee post-season promotion, the National Basketball Association partnered with Toyota to take an arena tour of the trophy, which fans immediately
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Agencies
Hershey Backs Paisley Concert Tour with Sweeps
The Hershey Co. is the presenting sponsor of the country singer’s 78-city tour, “Bonfires and Amplifiers.”
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Agencies
JetBlue Celebrates New Service Via Blue Betty Tour
JetBlue is pulling out the stops to celebrate its new service to San Francisco with giveaways, sweepstakes, promotions and the help of its traveling mobile vehicle, Blue Betty
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Agencies
Dr Pepper Stages Major Entertainment Event in NYC
Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album.