Experiential
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Agencies
Country Crock Hosts NASCAR Charity Auction
Country Crock is inviting NASCAR fans to add their names to its charity auction this weekend.
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Agencies
Wendy’s Promotes New Frosty with Instant-Win Game
Wendy’s is teaming up with Nintendo in an instant-win game to promote the launch of its new Vanilla Frosty Float.
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Agencies
Wal-Mart to Host Tracy Byrd Concert
Wal-Mart Stores is promising a free concert for the town that raises the most money for Children’s Miracle Network this month.
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Agencies
Nike, Foot Locker Team for Retail Promo
Nike Inc. and Foot Locker have teamed up to open 50 basketball and apparel shops in the U.S. over the next three years.
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Agencies
Soap Opera Digest Revisits Wal-Mart
Wal-Mart Stores will host Soap Opera Digest’s in-store promotion this fall, for the third time.
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Agencies
Anheuser-Busch Yanks Spykes Beverage After Complaints
About one week after 27 attorneys general warned Anheuser-Busch over its marketing practices, the brewer has pulled the plug on its Spykes flavored malt beverage.
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Agencies
Hyundai Motor Names Kumpis as Experiential Manager
Hyundai Motor America has named Monique Morin Kumpis as experiential marketing manager.
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Agencies
Starbucks Promotes McCartney Album
Starbucks is backing the upcoming release of Paul McCartney’s new album, “Memory Almost Full” with a global listening event and video tribute dedicated to the singer.
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Agencies
Candie’s Sponsors Fergie Music Tour
Candie’s is sponsoring superstar artist Fergie in her first solo tour with ticket giveaways and instant-win games that could put fans front and center at the concerts.
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Agencies
Kmart Brings Blue Light Special Back as Character
Kmart is out with a marketing campaign that introduces its new animated spokescharacter, Mr. Bluelight.