Experiential

• 

  Agencies

  General Mills Firms up its Greek Yogurt Line

  General Mills scored its first Greek success this past year with Greek 100, switching production methods, packaging and new marketing too.

• 

  Agencies

  Event Marketing is Celebrity Cruises New Model

  Celebrity Cruises is using event marketing in 10 major U.S. markets to reach—and sell to—consumers face-to-face. Much of the work is new to the cruise line.

• 

  Agencies

  Attention, Shoppers: Store Is Tracking Your Cell

  Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.

• 

  Agencies

  Sweet Tweets: Social Media Pave Way for Twinkies’ Return

  Hostess is whetting consumers’ appetites for the return of some of its most well-known treats with a broad campaign that includes a big push in social media.

• 

  Agencies

  Promotions Celebrate Those Willing to Just Get Up and Go

  Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.

• 

  Agencies

  Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes

  Snapple’s “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.

• 

  Agencies

  Cricket Campaign Takes on Verizon/AT&T on Overcharging

  A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.

• Agencies

  Kohler Mobile Tour Let’s People Test the Flush

  Kohler is running a mobile tour to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation.

• 

  Agencies

  Back-to-School Marketing Underway to Fight Uncertainty

  The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now.

• 

  Agencies

  Oreo, Ritz Sponsor “One Direction’s” Summer Tour

  Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.