Experiential
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Agencies
Using Mirrors, Social Scientists Outmaneuver Processed-food Giants on their own Turf
Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.
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Agencies
3 Types of Experiential Consumers and How To Woo Them
There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage. Here’s how you can woo them.
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Agencies
Special Report – Mobile Event Tech
Event Marketer’s latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.
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Agencies
Announcing the 2013 PROMO PRO Awards Finalists
The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by […]
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Agencies
Nissan’s Annual Marketing Event Drives $100 Million in Business
Nissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance.
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Agencies
J.C. Penney: We’ve Got Marketing But What Will We Sell?
J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship.
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Agencies
Event Helps Wake Forest Baptist Medical Center Build Buzz for Research Facility
A grand opening event helped Wake Forest Baptist Medical Center create buzz for a new biotech research laboratory and build brand with established and potential donors.
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Agencies
Learn the Latest at B2B LeadsCon
Check out these interviews with featured B2B LeadsCon presenters.
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Agencies
Retailer Trends, Tips and Takeaways for Manufacturers: Research
The CMA recently released a white paper exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.
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Agencies
Geo-fencing for Event Marketers
With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here’s two innovative ways to use geo-fences at events.
