Experiential
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Agencies
Wal-Mart Taps NPD Group for Consumer Data
Wal-Mart Stores signed a contract with research firm NPD Group for consumer spending data across myriad industries, including food and beverages, clothing, home furnishings, toys, automotive aftermarket, consumer technology and music, film and video and games
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Agencies
Starz Pushes “Space Chimps’ with 100 Million Dole Stickers
Dole Food Co. is teaming up with Starz Media LLC to promote the upcoming animated film “Space Chimps.”
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Agencies
Simon Malls Stage Kids’ Cooking Events
Simon malls are hosting a cadre of pint-sized chefs for a summer campaign that benefits America’s Second Harvest food banks.
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Agencies
Seven Sweeps Winners Head to Harry Potter Signing
More than 4,000 muggles entered a Harry Potter sweeps in the hopes of
winning a trip to Europe for an event marketing the debut of the seventh and
final book in the series. -
Agencies
ABC Plugs Fall Series Via Red Carpet Screenings
ABC Entertainment is promoting its fall series with screenings in 10 cities nationwide.
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Agencies
Gap Dresses Kids in RED
Gap is expanding its Product RED line of cause-related products with kids’ clothing.
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Agencies
Sony Renews Dew Sports Tour Sponsorship
Sony Computer Entertainment America Inc. is bringing some sizzle to the upcoming AST Dew Action Sports Tour.
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Agencies
Piaggio, Hasbro Roll Out ‘Transformers’ Promotions
Piaggio Group Americas is kicking off a marketing campaign tied to Paramount Pictures’ upcoming release of “Transformers” for its Vespa scooter brand.
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Agencies
Bravo Stages Cook-Off for ‘Top Chef’ Premiere
Bravo cooked up a storm yesterday, literally, in New York City to hype up the new season of its hit show “Top Chef 3 Miami.”
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Agencies
Baskin-Robbins, ConAgra, Others Tie in with ‘Surf’s Up’
Penguins are making a come back on the big screen this week with Sony Pictures Animation’s film “Surf’s Up.” And Baskin-Robbins, McDonald’s and ConAgra, among others, are backing the film with full-scale marketing programs and promotions.